Working hand-in-hand with the inventor and owner of this innovative architectural start-up I lead the naming, brand positioning, brand image, messaging, and digital presence of Multiwall.

Make the Most of Small Space
Multiwall is transformable architecture that unlocks value for landlords and residents of urban studio apartments. Multiwall creates a junior one bedroom apartment that makes living more comfortable, organized and productive. Apartments with Multiwall garner higher rent and improved tenant satisfaction

Live & Work Side

Multiwall’s position, amenities and style creates an inviting space worthy of a much bigger apartment. *Photo credit: Richard Hawke*

Sleeping side

Multiwall provides privacy and elegant coziness without feeling closed in – the perfect balance. *Photo credit: Richard Hawke*

Asset Manager partner point of sale video. We wrote the script, art directed and produced the video. Video Production and Post Production Credit: Hawke Commercial Film Making

The discovery phase included interviewing asset managers, architects and apartment building managers. We wrote the brand platform that included: a brand personality, pillars and brand positioning options.

1st generation launch video. Video credit: Copper Hound Pictures.