Multiwall Brand Positioning and Landing Page

Launched in 2014, MultiWall is a new category of furniture for contemporary studio apartments. In 2018, the founder recognized the greatest advantages MultiWall can bring to a studio apartment is helping achieve a multi-purpose room. In 2019 MultiWall introduced a redesigned website and video designed and produced by Schelter & Co. The new user interface included positioning copy focused on the core needs of the modern studio tenant. Do you need a home office? MultiWall has a pop up desk. Do you need a room divider for your studio ? MultiWall can be used to section off part of the room for a bedroom. MultiWall has built in shelving, drawers and storage areas.

Do you need a home office? MultiWall has a pop up desk.

Do you need a room divider for your studio ? MultiWall can be used to section off part of the room for a bedroom.

MultiWall has built in shelving, drawers and storage areas.

The MultiWall Story

MultiWall started as a conversation between a real estate executive and a custom millworker about living on sailboats. Eric Bacon and Dave Kenyon agreed that if small apartments were designed by boat builders, the experience could be dramatically improved. The result is MultiWall, a simple and elegant solution that brings the organization and style of a cruising sailboat to a high-rise home.