Meaningful stories

People relate to stories. They might not remember the details, but they always remember the essence of the tale they’ve been told. Think of the films Raiders of the Lost Ark, Shawshank Redemption and Trading Places. We may not remember the names of the characters or the places, or the exact words, but when we find stories that are meaningful we project ourselves into them.  We have a desire to inhabit stories that we find meaningful.  

Great brands, companies and leaders recognize this power.

They understand how to find and tell stories that move peoples hearts and minds.