Below is a process for defining and promoting differentiating features and capabilities of their companies, products and services.  

Strategy

What is the business/marketing need?

What is the delivery plan? (large group meeting, one-on-one meeting, e-mail, You Tube, etc.)

What is the run time?

Audience

Who is the audience? (Employees, end users, business buyers, recruits, investors)

The Message

What does the audience know? 

What are they interested in?

What do you want them to know? 

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