https://www.schelterco.com/clients-avenue daily 0.75 2024-12-10 https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1441245034376-5YLMZ4BW7E7C99V0GMOI/Merck_collateral.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1441245000359-MFU7DDHYYBJMBJXGFKI6/Merck_Print.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1441245000638-2IPL1O20HGUYZZ6CIBCW/Merck_Print2.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/d1391dfe-dae0-4c91-90a8-83639587065e/Screenshot+2023-03-09+at+11.48.35+AM.png CLIENTS - Make it stand out A story about Leica’s Microsystem’s Super Resolution microscopes breakthroughs https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/5611627d-6220-475f-9362-76ad32da6dac/Screenshot+2023-03-09+at+11.29.04+AM.png CLIENTS - Make it stand out The stage was was set in a hotel ballroom with an audience that included the top 200 hundred Danaher and operating company executives. The room went dark and one by one each speaker stood up, was spotlighted, and told their short story (with supporting photography and music) https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1508430763030-6PHAVITW1O2UDH0YKCK0/2025HealthcareCosts.jpeg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1508430763167-QE4ISOK9ZLV0M3LCB0V3/6000Diseases.jpeg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1508430763551-UHLHYN1E6N41GA602ZCV/NeurodegenerativeDisease.jpeg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1508430763767-TXV4YCA91P3MNTHTJ24V/Preeclampsia.jpeg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1508430764127-F35B3N0TR2G0NPCR3QVN/PreeclampsiaTherapy.jpeg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1508430764661-XM0MZVY4P5XDAKBK4OL2/SilencingMouse.jpeg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1508431112707-JDHX0J4GBW9DW8HUTMYH/tobeornottobe.gif CLIENTS - Using Shakespeare to explain CRISPR. Guided searches find and replace defective genetic sequences. Using an example from Shakespeare to explain a CRISPR guided searches find and replace a defective genetic sequences. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1713536417479-8U30IJ69RC9JK2BW0ECG/Screenshot+2024-04-19+at+10.15.32%E2%80%AFAM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1713536417511-UHEJDZR2W0DHS5X9ABIN/Screenshot+2024-04-19+at+10.15.45%E2%80%AFAM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1713536418125-5DEZ9TZXG43HL51X5SEH/Screenshot+2024-04-19+at+10.15.55%E2%80%AFAM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1713536418512-D1SVK7L10B2XA65EYACN/Screenshot+2024-04-19+at+10.16.02%E2%80%AFAM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/431b91bd-2bb5-43ff-b36a-c87743aaa1f7/Screenshot+2024-04-19+at+10.15.22%E2%80%AFAM.png CLIENTS - Make it stand out A development presentation explaining the history of genetic research and the potential of gene-based medicine to a non-scientific audience. “A New Kind of Medicine, Made of Genetic Material and Yet Acting on Genetic Material” https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/6e95221e-6aca-4ecf-be61-47d66b6e191d/RTH_5028.jpg CLIENTS - Sleeping side Multiwall provides privacy and elegant coziness without feeling closed in – the perfect balance. Photo credit: Richard Hawke https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/dcf281cb-deb8-41ae-884b-c5041255fe39/MultiWall_Logo_vector.jpg CLIENTS - Building A Brand From Scratch Services provided: naming, user research, logo design, brand positioning, copywriting and editing, video and animation scriptwriting and production supervision, landing page layout and Squarespace design. Logo design credit: Jamie Llewelyn https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/425b4335-a4d0-4fec-8482-7b509821d25d/RTH_4929.jpg CLIENTS - Live & Work Side Multiwall’s position, amenities and style creates an inviting space worthy of a much bigger apartment. Photo credit: Richard Hawke https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/5a696458-0826-423f-9b4d-d9dd1ad7a60b/MultiwallBrandPlatform.jpg CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/d2491e81-2d46-44af-88d9-72ea64532430/Screenshot+2024-04-19+at+9.20.29%E2%80%AFAM.png CLIENTS - Landing Page Design for Multiwall We crafted a compelling landing page for Multiwall on the Squarespace platform, combining persuasive copywriting and visually stunning design. Targeted at multi-family landlords, developers, leasing agents, and studio tenants, this page effectively showcases Multiwall's unique value proposition to support sales activity. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1443615759278-SA3KAQTNY5FF9CNEUJ0Q/multiwall.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1443615803100-EO9ACE7Z9BMGOE2QQSYK/multiwallbrochureCover.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1443615890512-LZGNJ89B04DQ3ECXYTAD/MWpage2.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1443615908514-WFRVFTXY84P6T5MVTNTF/mwbrochure3.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1443615947122-D5SOZAIVMBW4F461KWDS/mwbrochureback.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1443615976379-5T2DGWMFH2UT2EUBCQPT/Poster.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/894a5968-6c88-4479-9228-72bb6b0f13ee/Screenshot+2023-06-13+at+12.42.32+PM.png CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/925036d4-3e0e-46f9-9b03-28a7543924c8/WRLobby.jpg CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/abed4818-f9cf-4ae0-a249-c039bc45f964/WRHamilton.jpg CLIENTS - Make it stand out Hamilton Cabinet Battle 1 & 2, Written and Performed by: Alex Sacerdote, Kristov Paulus, and Dan Ramirez: Layout Design: Graham Schelter https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/e3efb67a-3353-4acd-b960-dab1110788a9/20201012_Whalerock_Scurve_captions.jpg CLIENTS - Make it stand out An understanding and appreciation of powerful historic technologies are important to understand Whale Rock’s investment approach. We studied and created a series of Technology S-Curve Histories as office wall art. U.S. Household Ownership and Use of Technology (1900-2020) Art Direction and Copywriting, Graham Schelter; Historical Data- ASYMCO/Horace Deidiu, Whale Rock Capital Research; Layout Design- Gensler, Graham Schelter https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/85733232-5e34-4dbd-9d3f-d374b17c6c85/IMG_3638.jpg CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/54540d8f-2cc8-4dff-a316-f6bee3538ff9/WREverythingisawesome.jpg CLIENTS - Make it stand out Creative Director, Alex Sacerdote & Graham Schelter, Animation Production, Loose Keys https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/b44b2ef5-1f41-4983-90a5-406b4fc4e896/Screenshot+2022-11-15+at+6.08.24+PM.png CLIENTS - Make it stand out Alex founded the fund with his father Peter Sacerdote. An understanding and appreciation of family history and mentoring are important. Awards and internal and external communications help tell this story and the lessons that are relevant today. Design and Creative Direction, Design and Editing, Graham Schelter https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/400e5ffa-8d93-46a5-accb-56b0536e56ac/20190626_Whalerock_Smartphone-printready.jpg CLIENTS - Make it stand out The S-Curve investment approach poster child is Apple’s iPhone. During the phase when the iPhone gained widespread popularity (2007–2013), Apple experienced a significant sixfold increase in sales over a span of six years. This is when you really wanted to own Apple. During this period, Apple was consistently one of Whale Rock’s largest holdings. Art Direction and Copywriting, Alex Sacerdote & Graham Schelter; Historical Data- ASYMCO/Horace Deidiu, Whale Rock Capital Research; Layout Design- Gensler, Graham Schelter https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/2f4d7189-b408-4383-a81c-fd9bd3903ae1/WRMobyDick.jpg CLIENTS Written by: Alex Sacerdote; Video Editing and Production: Graham Schelter https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/8e861a9c-2e08-4896-9a7e-fac87ad0e00e/AwardforExcellenceinResearch.jpg CLIENTS - Make it stand out White Whale Award for Excellence in Research Award Board. 50”x 30”Hand-carved, stained and painted mahogany with gold leaf. Concept & Design, Graham Schelter & Alex Sacerdote, Fabrication by Paul Kukstis, Photography, Graham Schelter. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670432242051-TT15NH6JWS7JHXADA8QG/HIPBN_WhaleRock_200320_06.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433062947-TWZGSNGQREX4C8AVZNRO/HIPBN_WhaleRock_200320_14.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433103945-7HI282ANZS6M6ICSP0GB/HIPBN_WhaleRock_200320_13.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433130885-8DE23X36Q97RA6KLT155/HIPBN_WhaleRock_200320_08.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433450743-1KYKP1W560K1T895CBJQ/HIPBN_WhaleRock_200320_10.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433485892-AJPUPKTE8GMF7ORA55O0/HIPBN_WhaleRock_200320_11.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433504641-P2974U4LL8L2ZYCTRFML/HIPBN_WhaleRock_200320_20.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433522709-G21ACH89QZMKJ2NM1MDP/HIPBN_WhaleRock_200320_19.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834361357-WZ8T9PWTWCEHNYIPJK4I/Screenshot+2023-04-18+at+12.04.20+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834374246-3OLGSLOYGS9TWARC3XD2/Screenshot+2023-04-18+at+12.05.41+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834378395-XQXDT5UMLWFDFRR0KTNL/Screenshot+2023-04-18+at+12.06.22+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834385532-LETFLN8O3YN10Z264W18/Screenshot+2023-04-18+at+12.08.20+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834395641-T04XSJKS9THB00PQNPPW/Screenshot+2023-04-18+at+12.09.37+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/40efd2fe-405e-4d0a-9e36-d949d4b37794/IMG_0311.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/4cbc6037-d53e-46ae-893b-dbdc9d79178d/WRBookscapeGrossman+copy.jpg CLIENTS - Make it stand out “The Learning Machine” Archival pigment print on dibond. 37” x 75” Artist, Max Stephen Grossman; Art Direction, Graham Schelter https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/29415095-8ece-4072-bb4f-efc64f2b1602/HIPBN_WhaleRock_200320_15.jpg CLIENTS - Make it stand out Holiday movie collages wall. Working side by side with the portfolio manager and founder I and produced a series of irreverent year end videos for staff and limited partners at the annual holiday party. When the office was redesigned a framed collage wall was designed with out takes from the videos. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/5bb20a8a-ad10-4dbf-8b11-341f5e8e3368/IMG_4349.jpg CLIENTS - The Whale Book: Capturing the Firm's Essence Whale Rock’s journey from an emerging fund to an established $7 billion multi-strategy investment firm is documented in The Whale Book: Our Investment Philosophy, Culture, and History. Co-authored by Sacerdote, Graham Schelter, and the Whale Rock team, the 148-page book features hundreds of photos, infographics, and timelines that celebrate the firm’s culture and investment philosophy. It serves as an introduction for new team members and a resource for investors to understand the firm’s values and history. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/894a5968-6c88-4479-9228-72bb6b0f13ee/Screenshot+2023-06-13+at+12.42.32+PM.png CLIENTS - Make it stand out The Whale Book includes an overview of the elements of the S-Curve Framework and key influences including Geoffrey Moore’s Crossing the Chasm. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834361357-WZ8T9PWTWCEHNYIPJK4I/Screenshot+2023-04-18+at+12.04.20+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834374246-3OLGSLOYGS9TWARC3XD2/Screenshot+2023-04-18+at+12.05.41+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834378395-XQXDT5UMLWFDFRR0KTNL/Screenshot+2023-04-18+at+12.06.22+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834385532-LETFLN8O3YN10Z264W18/Screenshot+2023-04-18+at+12.08.20+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1681834395641-T04XSJKS9THB00PQNPPW/Screenshot+2023-04-18+at+12.09.37+PM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/40efd2fe-405e-4d0a-9e36-d949d4b37794/IMG_0311.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/e3efb67a-3353-4acd-b960-dab1110788a9/20201012_Whalerock_Scurve_captions.jpg CLIENTS - Make it stand out An understanding and appreciation of powerful historic technologies are important to understand Whale Rock’s investment approach. We studied and created a series of Technology S-Curve Histories as office wall art. U.S. Household Ownership and Use of Technology (1900-2020) Art Direction and Copywriting, Graham Schelter; Historical Data- ASYMCO/Horace Deidiu, Whale Rock Capital Research; Layout Design- Gensler, Graham Schelter https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/85733232-5e34-4dbd-9d3f-d374b17c6c85/IMG_3638.jpg CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/400e5ffa-8d93-46a5-accb-56b0536e56ac/20190626_Whalerock_Smartphone-printready.jpg CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/8e861a9c-2e08-4896-9a7e-fac87ad0e00e/AwardforExcellenceinResearch.jpg CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/02cfd992-9a1d-4a8f-83fe-3864559b96f3/WRBookscapeGrossman+copy.jpg CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/925036d4-3e0e-46f9-9b03-28a7543924c8/WRLobby.jpg CLIENTS - Make it stand out Whale Rock’s Boston office design embodies the firm’s dedication to simplicity and timeless design in the ever-evolving technology industry. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/b44b2ef5-1f41-4983-90a5-406b4fc4e896/Screenshot+2022-11-15+at+6.08.24+PM.png CLIENTS - Make it stand out A spread on Peter Sacerdote, and his influence on the Whale Rock values and culture, from The Whale Book. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/92fd1303-923a-4880-ace4-591565b97d60/Screenshot+2023-10-05+at+2.28.28%E2%80%AFPM.png CLIENTS Engagement Graphs Heatmaps display how people interact with media, while the engagement graph shows how the audience behaves. Wistia allows private or turnstile video sharing, which reveals rewinding, watching again, and pausing. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/5d5ec9bc-5aee-44fc-a484-c7b2c0ace86e/IMG_4387.jpg CLIENTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1718135377582-PJT8EFH0C6IW84BXJ3FP/Screenshot+2024-03-25+at+6.45.40%E2%80%AFAM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1718135416455-119N8QZRL4QA0OWMPSDP/Screenshot+2024-04-18+at+9.24.12%E2%80%AFAM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1718135443720-WCYXYUD99YJPB3PEG6SO/Screenshot+2024-03-25+at+6.46.00%E2%80%AFAM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1718135480644-Z9HJQBLTBQ280DRB87SX/Screenshot+2024-04-18+at+9.24.45%E2%80%AFAM.png CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433130885-8DE23X36Q97RA6KLT155/HIPBN_WhaleRock_200320_08.jpg CLIENTS During the office expansion artwork was integrated into the architecture. The office includes a collection of original and reproduction hung art and historical technology and whaling artifacts. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670429721438-E7CSOXYBW14KCR05W2GD/134_Whale+Rock+Capital+Management_2021.09.28_Genevieve+de+Manio+Photography.jpg CLIENTS - Make it stand out The Melville Conference Room included historic S-Curve infographics. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/abed4818-f9cf-4ae0-a249-c039bc45f964/WRHamilton.jpg CLIENTS - Make it stand out Memorializing a holiday performance of Hamilton, including lyrics inspired by Cabinet Battle. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/d318bdac-722c-407b-893d-4492ac4de60a/HIPBN_WhaleRock_200320_15.jpg CLIENTS - Make it stand out The wall in the kitchenette memorializes year-end holiday videos. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/ba071ebe-7158-4932-aa5e-477a77d86948/WRCMTechArtifacts.jpg CLIENTS - Make it stand out The reception area includes a selection of technology artifacts including: Motorola DynaTAC, RIM Blackberry, iPod, original iPhone, original Macintosh, and the Atari 2600. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670432242051-TT15NH6JWS7JHXADA8QG/HIPBN_WhaleRock_200320_06.jpg CLIENTS - Make it stand out The White Whale Conference Room is one of three large conference rooms that include custom awards, artwork, and infographics. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/925036d4-3e0e-46f9-9b03-28a7543924c8/WRLobby.jpg CLIENTS - Make it stand out The Boston office reception https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/1670433103945-7HI282ANZS6M6ICSP0GB/HIPBN_WhaleRock_200320_13.jpg CLIENTS https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/e3efb67a-3353-4acd-b960-dab1110788a9/20201012_Whalerock_Scurve_captions.jpg CLIENTS - Make it stand out This historical diagram visualization of the adoption of technology in the U.S. As the diagram shows, people tend to adopt new technologies at varying rates. From the telephone to the smartphone, the adoption of innovation follows an S-Curve when plotted over time. Evert Rogers first explained this technology adoption dynamic in his book Diffusion of Innovation. Concept & Design, Graham Schelter & Alex Sacerdote. Data by Asymco and WRCM Research. Production by Gentler & Bluebird. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/4cbc6037-d53e-46ae-893b-dbdc9d79178d/WRBookscapeGrossman+copy.jpg CLIENTS - Make it stand out This private commission “bookscape” hung artwork features some of the founding team’s favorite investment and technology books, many of which have influenced the philosophy and framework. Art Direction Graham Schelter, Artist: Max-Steven Grossman. https://images.squarespace-cdn.com/content/v1/550ae75ce4b0e8e93bdcb2c5/40efd2fe-405e-4d0a-9e36-d949d4b37794/IMG_0311.jpg CLIENTS - Make it stand out The White Whale Award for Excellence in Research Award Board. 50”x 30”Hand-carved, stained and painted mahogany with gold leaf.Two award boards: Award for Excellence in Technology Management for Technology Management are hung in the White Whale Conference Room. 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